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Stage 1 Consultation
- Set out the objectives and duration of the campaign .i.e. do you want more enquiries (prospecting & promotional) or do you want to ommunicate better with your existing clients (information, newsletters, surveys)
- Agree the creative process and the designs for your email communications .i.e. what format HTML, text only or a combination of the two. Making sure the solution fits with your objectives and desires.
- Finally Amber will p repare a proposal for the campaign and when you are happy we start the project and move to the next stage.
Stage 2 Create a contact list
- It all begins with the contact list. Amber will help establish a database of loyal customers, dormant clients and/or qualified prospects.
- We’ll provide advice on list-building techniques that best compliment your company strategy
Stage 3 Design
Developing the right design is integral to the success of the campaign. Our creative team ensures the design they produce meets your objectives and expectations. Each project is evaluated and tailored to fit with your brand identity or campaign requirements.
Stage 4 Testing & troubleshooting
- run a series of testing on a small scale prior to launching the direct mail campaign
- structuring content of email to avoid spam filters
- Database management/setup
- testing the email addresses with the ISP’s to ensure deliverability
- generating the multiple subject lines for tracking email responces.
Stage 5 Campaign management,
- structuring content to avoid spam filters
- Database management/setup
- testing the email addresses with the ISP’s to ensure deliverability
- generating the multiple subject lines for tracking.
- Send, Track & monitor - Track the performance of the emails (deliverability) and track the message opens and click throughs etc (response rates)
- Personalisation
- Printing
- Enclosing
- Mailing
- Response handling
Stage 6 Reporting & analysis
Email marketing is about information. The more we know about your customers and prospects, the more we can improve response rates, lifetime loyalty and revenue from your email programs. Amber will consolidate the reports into relevant, simple and actionable information. Our reporting solution includes standard metric reports, deliverability, analytics, visual click-throughs, reply reporting and dynamic content plus many more.
Then we will help interrupt the information to refine and improve future campaigns